- DraftKings is a publicly-traded, multi-billion dollar company. As such, DraftKings operates its online sports betting platform with a keen interest in providing legitimate and secure sports betting.
- As the Official Daily Fantasy Partner of the NFL, DraftKings is the best place for all of your fantasy football action.
Draftkings offers a wide range of sports to bet on, which considering they are such a new sportsbook is mighty impressive. Using the Draftkings sportsbook app you can bet on all the major sports. You find the full list of sports they offer displayed on the apps main page.
BOSTON, Jan. 24, 2021 (GLOBE NEWSWIRE) -- DraftKings Inc. (Nasdaq: DKNG) today announced the launch of DraftKings Sportsbook in Virginia, marking the 12th state in which the top rated mobile and online sportsbook is available. Customers in Virginia will now be able to place bets on a number of markets across professional and collegiate sports using the DraftKings made-in-America digital sportsbook app.
“Just in time for Super Bowl LV, we are thrilled to bring the DraftKings sports betting experience to Virginia with an abundance of betting options for fans,” said Jason Robins, co-founder and CEO, DraftKings. “With our customer-first approach, we hope to be the sportsbook of choice for Virginians who enjoy having skin in the game.”
Ahead of Super Bowl LV, DraftKings is offering all customers a Double Your Money opportunity on any team to score a touchdown. Beyond Super Bowl LV, the cutting-edge mobile technology of DraftKings Sportsbook will provide sports bettors in the Commonwealth of Virginia the opportunity to bet on more than 250 unique leagues including popular professional sports: baseball, football, golf, hockey, boxing, soccer, tennis, motorsports and basketball. Collegiate sports are also available, with the exception of in-state college teams and college prop bets. DraftKings Sportsbook technology keeps consumer information safe and secure and provides built-in responsible gaming measures like time and deposit limits.
A consumer research study by DraftKings indicated that Virginia sports fans are most likely to bet on the NFL, followed by the NBA and college football. That same study found the Washington Football Team and the Dallas Cowboys are the two most favored NFL teams in Virginia, while the LA Lakers, Chicago Bulls, and Washington Wizards are the most popular NBA teams. Prior to Sunday’s NFL Conference Championship games, DraftKings is offering all customers an additional Double Your Money opportunity by betting on any of the four teams playing to score a touchdown.
DraftKings’ sportsbook and daily fantasy products are available via iOS and Android here.
About DraftKings
DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for 50+ operators in 17 countries. DraftKings’ Sportsbook is live with mobile and/or retail betting operations in the United States pursuant to regulations in Colorado, Illinois, Indiana, Iowa, Michigan, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Virginia and West Virginia. DraftKings’ daily fantasy sports product is available in 8 countries internationally with 15 distinct sports categories. DraftKings is the official daily fantasy partner of the NFL, MLB, NASCAR and the PGA TOUR as well as an authorized gaming operator of the NBA and MLB and an official betting operator of the PGA TOUR.
FORWARD-LOOKING STATEMENTS
Certain statements made in this release are “forward looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside DraftKings’ control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see DraftKings’ Securities and Exchange Commission filings. DraftKings does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
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Sports publishers are increasingly digging out a gold mine in the partnerships they can forge with sports books, especially around major sporting events like the Super Bowl. And Bleacher Report is no different.
Though the legality of sports betting isn’t consistent among U.S. states, sports publishers are seeing this space as a way to better connect with fans and establish new revenue streams. Even if the ability to attribute these audiences remains blurry.
Last Monday night, Bleacher Report simultaneously aired a branded live stream show on its mobile app YouTube channel and Twitter feed called the B/R Drop Zone: DraftKings Big Game Prop Reveal.
DraftKings programmed and hosted the hour-long show, and it remains to be seenhow successful these media partnerships will be in converting audiences into bettors.
The stream announced 40 of the more than 150 “prop bets” (bets that are made on the occurrence of events during a game without being related to the game’s final outcome) that the sponsor DraftKings will be offering on its sports book for the Super Bowl this Sunday, according to the company. These bets range from which team will make the first touchdown to what color the Gatorade will be that gets dumped on the winning coach’s head.
Within 24-hours of streaming, the DraftKing Prop Reveal show received over 1 million views between the app and the social handles — five times the average number of views for B/R’s live videos, said Joe Yanarella, general manager of the publisher’s betting vertical B/R Betting.
Yanarella added that during the livestream, 16,000 people commented on the video, making it the second most engaged-with video on the publisher’s app in its history. Betting videos are also the most streamed pieces of live video content on the B/R app and users who bet are five times more engaged than users who do not bet, he said. Through a series of internal surveys and research, B/R found that 59% of its national audience bet on sports, though it is unclear if that all happens in states where this is legal, or if this includes off-shore betting.
But it’s difficult to track these DraftKings customers as part of the B/R audience. Josh Linforth, commercial director for Genius Sports Media, a part of the sports media buying agency Genius Sports Group, said that sports books do not ultimately care about attribution when they’re making a media buy.
“At the moment, they want distribution, eyeballs and market share” during the “initial land grab” for potential online sports bettors, Linforth said.
Neither Bleacher Report nor DraftKings were willing to disclose the average conversion rate that sponsored content for the sports book received in turning readers into bettors, but these content partnerships procure at best 10% conversion rates, Linforth said.
While regulations around the legality of online betting change almost monthly, the arrangement is mutually beneficial: sports books need “maximum distribution” to grow and publishers need audiences, he added.
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Especially when the partnership is seamlessly integrated, such as the live show, which featured a round table of experts and talent from Bleacher Report and DraftKings.
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“That lifestyle content of people around a table who are really playing and betting can get the juices flowing in people’s brains” who could then become inspired to place a bet, said Matt Kalish, co-founder of DraftKings and president of North America, especially if they offer a new angle around why a prop bet makes sense.
What’s more, the models for these deals lead to high paydays for publishers as they can include either cost per acquisition rates of between $200 to $500, a flat fee for the content generated up top or in many cases a hybrid model of both, he said.
On average, “tier one” publishers, such as the ESPNs and Bleacher Reports of the world, can earn seven-figures of revenue form these deals, according to Linforth, whose company signed a two-year deal with a competitor sports book FanDuel this week to be one of its main media buying partners in the U.S. And even smaller sports blogs can easily sign six-figure deals, Linforth added.
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Bleacher Report declined to disclose how much it was receiving from this particular partnership.